You will own the execution and optimization of performance marketing campaigns across digital platforms.
This role sits at the core of growth — balancing:
- Acquisition efficiency
- Scale
- Data-led decision making
About the Client
A fast-growing, consumer-focused digital commerce brand backed by leading investors and operators.
The focus:
- High-impact product growth
- Scalable customer acquisition
- Data-driven marketing decisions
This is an environment where speed, experimentation, and ownership define success.
What You’ll Do
- Plan, launch, and manage paid campaigns across Meta, Google, and relevant platforms
- Optimize campaigns continuously for performance, efficiency, and scale
- Manage budgets and allocate spend based on performance signals
- Identify underperforming areas and take corrective action quickly
- Track and analyze key metrics: CAC, ROAS, CTR, CVR
- Run structured A/B tests across:
- Creatives
- Audience segments
- Landing pages
- Derive actionable insights from campaign data
- Identify and unlock new growth opportunities
- Understand the full funnel — from click to conversion
- Collaborate with creative and product teams to improve outcomes
- Continuously test, learn, and scale what works
Experiences
- 3–5 years of hands-on experience in performance marketing
- Strong understanding of:
- Digital funnels
- Attribution models
- Paid media metrics
- Proficiency in:
- Meta Ads Manager
- Google Ads
- Google Analytics (GA4)
- Ability to manage multiple campaigns and deadlines
- Analytical mindset with strong execution capability
Skillsets & Abilities
- Strong analytical thinking with the ability to translate data into actionable insights
- Clear understanding of performance metrics (CAC, ROAS, CTR, CVR) and what drives them
- Ability to manage multiple campaigns, budgets, and timelines simultaneously
- Structured approach to experimentation (A/B testing, hypothesis-driven execution)
- Strong ownership mindset — takes responsibility for outcomes, not just execution
- Attention to detail in campaign setup, tracking, and reporting
- Effective communication and collaboration with cross-functional teams (creative, product, growth)
- Adaptability in fast-paced environments with continuous testing and iteration
- Basic understanding of digital funnels and customer journey across channels
Compensation & Benefits for the Role
- Performance-linked incentives based on campaign outcomes and growth metrics
- ROI-driven rewards tied to improvements in CAC, ROAS, and conversion performance
- Exposure to high-scale digital growth environments and real business impact
- Opportunity to work directly on revenue-driving campaigns, not just execution layers
- Fast-track growth into:
- Growth Marketing Strategy
- Performance Marketing Leadership
- Digital Business & Revenue Roles
- Cross-functional exposure across creative, product, and analytics teams
- Learning curve built on real experimentation, not theoretical marketing
Location (WFH / Hybrid)
Gurgaon, work from office
Ways of Working at Humppl
- Outcome-driven execution vs activity-driven marketing
- Data-led decisions, not assumptions
- Fast iteration cycles with continuous optimization
- Close collaboration with business and product teams
Didn’t Find the Right Role?
We’re always looking for:
- Builders
- Consultants
- Culture shapers
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