Most companies invest in visibility.
Few build recall, trust, and emotional resonance.
This role exists to bridge that gap.
You are not here to “run marketing.”
You are here to build a brand that people remember, relate to, and choose.
About the Client
A fast-growing, consumer-focused digital commerce brand backed by leading investors and operators.
The focus:
- High-impact product growth
- Scalable customer acquisition
- Data-driven marketing decisions
This is an environment where speed, experimentation, and ownership define success.
What You’ll Do
You will own how the brand shows up — across platforms, campaigns, and consumer touchpoints.
This role blends:
- Strategy
- Creativity
- Execution
- Consumer understanding
🔹 Brand Strategy & Partnerships
- Build and evolve the brand’s identity, voice, and visual language
- Craft narratives that drive emotional connection and recall
- Lead campaigns aligned to product launches, growth goals, and cultural moments
- Identify and execute high-impact brand partnerships and collaborations
🔹 Social Media & Digital Presence
- Own end-to-end social media strategy and execution
- Build structured content calendars (hygiene, IPs, campaign-led content)
- Lead ideation, scripting, and production for digital content
- Work closely with creative teams to ensure platform-relevant output
- Track engagement and optimize based on performance insights
🔹 Content & Communication
- Drive creation of high-quality brand content across channels
- Collaborate with agencies, creators, and internal stakeholders
- Ensure consistency in brand voice and messaging across all touchpoints
🔹 Campaign Management & Execution
- Conceptualize and execute 360° campaigns (digital + offline)
- Coordinate with performance, product, and creative teams
- Analyze campaign performance and refine future strategies
🔹 Influencer & Community Building
- Identify and onboard influencers, creators, and partners
- Manage collaborations for content and campaigns
- Drive community engagement through events, activations, and PR initiatives
Experiences
- 5–7 years of experience in brand marketing (D2C / FMCG / Consumer preferred)
- Strong understanding of:
- Consumer behavior
- Social media trends
- Influencer ecosystems
- Ability to balance creativity with data-driven decision-making
- Strong communication, storytelling, and project management skills
- Ability to manage multiple campaigns and stakeholders simultaneously
Skillsets & Abilities
- Strong brand thinking with ability to translate strategy into execution
- Creative storytelling with a deep understanding of consumer psychology
- Data awareness to evaluate campaign effectiveness and optimize outcomes
- Ability to manage multiple workstreams without losing quality
- Strong collaboration with cross-functional teams and external partners
- High ownership mindset — accountable for brand outcomes, not just deliverables
Compensation & Benefits for the Role
- Performance-linked incentives based on campaign and brand impact
- Exposure to high-growth, consumer-focused business environments
- Opportunity to shape and scale a brand in a competitive category
- Fast-track growth into:
- Brand Leadership Roles
- Marketing Strategy
- Consumer & Growth Functions
Location (WFH / Hybrid)
Gurgaon, work from office
Ways of Working through Humppl
- Business-first brand thinking vs surface-level marketing
- Structured execution with creative depth
- Outcome-driven campaigns vs activity-driven outputs
- Close collaboration with founders, leadership, and growth teams
Are You the One?
Don’t just send a resume.
Tell us:
- A campaign you built that created real impact
- A brand decision you made that changed outcomes
- A piece of storytelling you’re proud of
Didn’t Find the Right Role?
We’re always looking for:
- Builders
- Consultants
- Culture shapers
👉 Follow Humppl on LinkedIn
👉 Stay connected for future opportunities